social media work

Switchgrass Spirits

June 2021 - Present

Switchgrass Spirits is a worker-owned small batch distillery specializing in bourbon, rye, and brandy. The brand revolves around making high quality spirits accessible for everyone, from the budding home bartender to the enthusiastic aficionado. Fans can follow every step of the process through engaging features like Ask A Distiller videos, bartender profiles, and at-home cocktail inspiration.

“Hiring Kate was one of the best moves our company has made. She understands, respects, and truly wants to support our brand. She follows trends that relate to our business, takes amazing photos, and connects us to a broader audience. As more people use online platforms to communicate, Kate interacts, educates, and directs consumer questions perfectly for us, which allows us to focus on other tasks like product lines, wholesale management, etc. Kate is easy to work with and dependable. We create a monthly plan, but she’s still flexible if we need to change a post. She has grown our followers and more importantly our professional image online. With her journalist training, she doesn’t just ‘make up’ content. She captures what is really going on and makes it accessible. Her work makes our social media interactions authentic and builds our brand in a truly meaningful way.”

- Sarah Miller, Founding Member at Switchgrass Spirits

The Pat Connolly Tavern

March 2017 - june 2023

The Pat Connolly Tavern in Dogtown is the oldest Irish bar in St. Louis, serving as a community gathering place since 1942. While the brand strives to honor the past, the Pat’s team uses tradition as a jumping off point for fresh menu items, rotating specials, and live music events. It was an honor to represent a beloved institution with such a rich history, especially during such interesting times!

“We've been working with Kate for more than four years and it's been a great experience. We get so many compliments from our customers about how informative our social media presence is, and how great our food and beverage photos look. Kate works with us to create an ongoing marketing plan, including in-house graphics and email newsletters as well as social media. She's also very adaptive if last-minute changes or additions pop up. Kate is very hands-on and and meets with us frequently, often engaging with our team—she's basically a part of the team!”

- Joe Jovanovich, Proprietor at The Pat Connolly Tavern